Like all businesses, medical practices need to grow in order to account for attrition, such as deaths, patients moving away, or patients changing doctors. In this blog post by Comprehensive Healthcare Revenue Management (CHRM), we’ll review how outsourced medical billing can help your medical practice grow, along with some other growth strategies. Contact us today!
HOW OUTSOURCED MEDICAL BILLING CAN HELP YOUR PRACTICE GROW
With all the comings and goings of a medical practice, many things can fall through the cracks. More days than not, you’re trying to balance your patients’ needs with that of your own family’s needs. Not to mention as the primary practitioner, you have a million things on your plate, from hiring staff to treating patients and following up with patients. Now, you add in the fact that you are trying to form a formalized strategy to grow your medical practice, and you’re wondering where you will find the time to do so.
The answer is simple: outsource and delegate areas of your practice you don’t need to do yourself. Outsourced medical billing is one of the most valuable and lucrative ways you can free up your time (and save yourself some money). Medical billing specialists are trained in medical billing and coding in order to maximize your revenue cycle, so you can pay your staff, your bills, and yourself. A superb medical billing company such as CHRM knows how to process claims and follow up with denials and rejections. We know the tricks of the medical billing trade in order to get you every penny you deserve — and we have the time to do so! With monthly reports that will give you an idea of how your business is doing and which areas of your medical practice is the most profitable, outsourcing your medical billing is one of the best ways (with the most benefits) to grow your medical practice.
GROW YOUR ONLINE PRESENCE
Word-of-mouth referrals are still the best way to grow your medical practice. But when you are just starting your medical career, referrals can be hard to come by. However, in today’s digital age, more and more people are not relying on referrals and instead are turning to the internet to research their own doctors and decide for themselves who is the best physician. Hence, you’ll want a captivating website that is user-friendly, captures the eye, and makes information easy and accessible to find. Ask for referrals as well from all your patients. Next, you’ll want to utilize social media outlets to grow your business, such as Facebook and Twitter. You may even want to hire a marketing company to help you grow your organic presence on the web through search engine optimization (SEO). The more you embrace technology, such as being able to submit forms and payments online for your patients, the more you’ll grow your medical practice.
INVEST IN PEOPLE
As a medical professional, such as an oncologist or an orthopedic surgeon, you have spent years studying the human body, how it works, and how to heal it. Now, when you have a medical practice, you’ll have to invest in who people really are. Get to know your patients. Really listen to them. Build that rapport that will keep them coming back for years to come and that will garner you the word-of-mouth and online reviews you need.
It’s essential that you invest in your staff as well. Building a dynamic culture will create a sense of belonging and loyalty to you. Everyone in your office works hard, so it’s important to have fun as well. You’ll want to build your staff up when they are down, and implement fun annual events such as pumpkin carving, scavenger hunts, or Secret Santas. Also, be accommodating and understanding of your staff’s life outside of the office. Taking their kids to the doctor is important to them too.
Medical billing is not a glamorous job, but it is a necessary one in order for practitioners to keep providing exemplary care for their patients. When you outsource medical billing, you’re giving yourself more time to grow your staff and your practice.
Comprehensive Healthcare Revenue Management offers the best medical billing services to practitioners. We listen to our clients and invest 100 percent of ourselves in maximizing your revenue cycle. Let us worry about medical billing, while you worry about people. Contact us today to get started!